TOP MARKETING-CLOUD-EMAIL-SPECIALIST QUESTIONS & NEW MARKETING-CLOUD-EMAIL-SPECIALIST STUDY GUIDE

Top Marketing-Cloud-Email-Specialist Questions & New Marketing-Cloud-Email-Specialist Study Guide

Top Marketing-Cloud-Email-Specialist Questions & New Marketing-Cloud-Email-Specialist Study Guide

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Salesforce Marketing-Cloud-Email-Specialist exam is a certification that validates an individual's knowledge and skills in using the Salesforce Marketing Cloud platform for email marketing. Marketing-Cloud-Email-Specialist exam is designed for professionals who work in the email marketing industry and are looking to enhance their skills and demonstrate their expertise in using the Salesforce Marketing Cloud platform. Marketing-Cloud-Email-Specialist exam covers a range of topics, including email message design, subscriber data management, automation, and analytics.

To earn the Salesforce Marketing-Cloud-Email-Specialist Certification, candidates must pass a 60-question multiple-choice exam within 90 minutes. Marketing-Cloud-Email-Specialist exam covers a wide range of topics, including email marketing best practices, email content creation and design, subscriber data management, automation, and analytics.

>> Top Marketing-Cloud-Email-Specialist Questions <<

Marketing-Cloud-Email-Specialist Exam Questions without being overloaded with unnecessary details

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Salesforce Marketing-Cloud-Email-Specialist exam is designed to test the knowledge and expertise of individuals in the field of email marketing. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for professionals who are responsible for managing email campaigns and ensuring their success. Marketing-Cloud-Email-Specialist Exam covers a wide range of topics including email design, subscriber management, automation, email deliverability, and analytics.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q84-Q89):

NEW QUESTION # 84
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

  • A. Use a substitution string to populate a photo of the subscriber in the header of the email.
  • B. Change the color of the email background to match their subscribers' preferred color of choice.
  • C. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
  • D. Use a substitution string to populate a subscriber's name in the subject line.

Answer: A,B


NEW QUESTION # 85
Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

  • A. Verification Activity
  • B. Wait Activity
  • C. Data Extract Activity

Answer: A

Explanation:
Verification Activity is the step that prevents the automation from completing the automation instance and delivering an inaccurate report if some agents have not created their data extensions in time. This activity verifies that a data extension meets certain criteria, such as row count or field value, before proceeding to the next step. If the criteria are not met, the activity stops the automation and sends an email notification. Data Extract Activity is a step that extracts data from a data extension or data view and places it in a file on the Enhanced FTP server. Wait Activity is a step that pauses an automation for a specified period of time.


NEW QUESTION # 86
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?

  • A. Undeliverable
  • B. Hard Bounce
  • C. Soft Bounce
  • D. Blocked Bounce

Answer: B


NEW QUESTION # 87
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  • A. Ensure source channel Is available in subscriber data.
  • B. Send both email and SMS to ensure subscribers get NTO's messages.
  • C. Create one Entry Source for each messaging channel.

Answer: B


NEW QUESTION # 88
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  • A. Create an API-driven process to put the data directly into the data extension when any data is changed.
  • B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
  • C. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
  • D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

Answer: C

Explanation:
Explanation/Reference:


NEW QUESTION # 89
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